6th Annual LGBT Marketing Conference The Best Ever

By -
This past week, on Friday, April 12, 2013, Community Marketing and Pink Banana Media held their 6th annual LGBT Marketing Conference at the Eventi Hotel in New York City... and it was their best conference to date!  Community Marketing and Pink Banana Media started the morning, discussing the latest in LGBT market research trends, as well as social media marketing to the LGBT community.  Some of the presentations new to the marketing conference included "The LGBT Financial Experience" by Prudential Financial, and a case study entitled "Care With Pride:  Johnson & Johnson Takes A Stand Against Bullying," showcasing how making outreach to the LGBT community and including employee volunteers can profit a company both externally to consumers and internally to employee morale and commitment from within.  Of course, Matt Tumminello of Target 10 did an incredible job presenting this project, which included online marketing, film screenings and pride events as part of their overall marketing mix.

David Foucher of Edge Networks provided a unique and up-to-date presentation on LGBT mobile marketing, and Merryn Johns of Curve Magazine updated us on the latest in reaching the lesbian market, both in print and online.  Richard Brower of Caesars Entertainment rounded out the morning with his presentation on Loyalty Marketing to LGBT Customers, providing insight into some of the latest marketing efforts Caesars Entertainment is pursuing to better differentiate itself in the ever-growing casino and entertainment landscape.

The afternoon sessions included an updated presentation on the power of print media in 2013 by Todd Evans of Rivendell Media, as well as several workshops including Reaching LGBT Consumers through Influential Blogger Campaigns by Deb Rox and Lead Generation For Small Business by Ilana Schwartz of onlinemarketinggrp.  Pink Banana Media wrapped up the day discussing more advanced concepts and topics in social media, including the power of influencers and where things are headed this year in terms of Klout.com, Google Plus and LinkedIn.

This power-packed day was not complete without a post-conference networking reception held in the Eventi conference center lobby, sponsored by Barefoot Wines and the NGLCCNY.  We had a full house at the reception, where conference attendees, speakers and sponsors were able to relax and mix.  Sponsors of this year's event included those listed above, as well as Dot429, Group G3, Multicultural Marketing Resources, Echelon Magazine, Out Professionals and the NYC LGBT Chamber of Commerce.



Attendees this year included Google, Prudential, Caesars Entertainment, American Airlines, Johnson & Johnson, the German National Tourist Office, VisitSweden, Walton Isaacson, NYC & Company, Visit Flanders, the Victory Fund and Pink Triangle Press, just to name a few.

Stay tuned for upcoming information on the 7th Annual LGBT Marketing Conference coming to New York in 2014.  You won't want to miss it!

A Few Links:
 - www.LGBTMarketingConference.com
 - www.CommunityMarketingInc.com
 - www.PinkBananaMedia.com
 - www.Dot429.com
 - www.NGLCCNY.org

Comments

Post a Comment

Popular posts from this blog

Advertise on the Top Gay iPhone app - Grindr

By -
Image
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today...  Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr  has several advertising options as outlined below. Banner ads  - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad
Read more

#ILoveGay and the LGBT Twitter 360° Environment & Network Effect

By -
Image
As part of our overall blog posting series on the LGBT TwitterSphere , we're here to introduce the #ILoveGay network and how it fits into the LGBT Twitter ecosystem . What is #ILoveGay and what does it do?  Simply put, #ILoveGay is a network of LGBT Twitter profiles, each focused on a particular niche in the LGBT online community.  Some are unique to a specific region of the world, such as  @ILoveGayPS and @ILoveGayNYC , while others focus on niche communities within the LGBT online community, such as  @ILoveLGBTBiz and @ILoveGayHistory .  The entire set of #ILoveGay profiles can be viewed online here: www.ilovegay.lgbt . The content shared on the #ILoveGay network ranges from articles and blog posts from LGBT media, as well as LGBT articles found on more mainstream media such as the NY Times and CNN .  In addition, content is shared from other Twitter users that are part of that niche LGBT online community, as well as businesses.  It is this mix of user- and business-g
Read more

Some Pink Banana Media Excerpts from our Brand | Pride Interview

By -
Image
We recently contributed to an interview in Business Equality Magazine on behalf of the partnership we're a part of with Brand | Pride .  The following are some excerpts from that interview that shine a spotlight on some of the unique things we're doing here at Pink Banana Media and the #ILoveGay Network . What expertise do the participating companies bring to Brand Pride? On the social media front, Pink Banana Media brings over 23+ years of experience in helping companies find their LGBTQ audience online.  With an emphasis on helping companies “get their message out” to their target LGBTQ demographic, a lot of campaigns now begin with a company’s event and pride festival outreach.  With our #ILoveGay network, we become their partners in amplifying their various Tweets and other social media when using a company specific hashtag (such as #ComcastFacesOfPride , #WeAreBold by AT&T, #ForeverProud by TD Bank and #UnlimitedPride by T-Mobile).  With most clients, we s
Read more